Apple 'Let Loose' event: Full coverage

New iPads, Magic Keyboard, Apple Pencil Pro and more.

Author

Leander Kahney
May 07, 2024

Short and sweet, Apple’s “Let Loose” event introduced powerful new iPad Pros as well as the first supersize iPad Air.

While most of what was covered at today’s iPad-focused event had been leaked — including the “surprise” M4 Apple silicon chip upgrade — it’s always fun to see the show Cupertino puts on.

The new iPad Pro with the M4 chip looks like a monster. Apple showed the tablet performing incredibly complex video effects instantaneously. And the new screen, based on two OLED panels, is the best display technology currently available, according to Apple.

The M4 chip is a surprise release, coming just seven months after its predecessor. Apple is speeding up its chip launches considerably.

The new 13-inch iPad Air looks like a great device for folks who want a larger screen but don’t need the iPad Pro’s extra processing power. It’s based on the older M2 chip, which powered the previous generation of iPad Pro, so it’s got plenty of oomph.

The new Apple Pencil Pro gains a squeeze gesture and haptic feedback to rival high-end styluses that come with dedicated drawing tablets.

And the sleek new Magic Keyboard turns the new iPad into a part-time laptop with a bigger trackpad (and haptic feedback).

Apple also updated its pro video and music apps for the new hardware, adding multi-camera editing to Final Cut Pro and new audio tools to Logic Pro.

And for anyone on a budget, Apple dropped the price of the entry-level iPad by $100 to start at just $349.

It’s a lot. All the details are below.

— Leander Kahney, EIC.

iPad Pro upgraded with beautiful OLED display, M4 chip

Introducing the 2024 iPad Pro. It boasts an OLED display, an Apple M4 processor, a super-slim design and more.

Apple supersizes iPad Air with 13-inch model

Apple just gave iPad Air a significant size increase: The new 2024 model is available with a 13-inch display for the first time.

Apple leaps to next-generation M4 in just seven months

Somewhat shockingly, Apple puts a brand-new M4 chip inside the new iPad Pro.

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iPad 10 gets a much-deserved price cut

Apple drops a surprise price cut for the entry-level iPad at its "Let Loose" event, making the tablet cheaper by $100.

Apple Pencil Pro adds 'squeeze' gesture, haptic feedback, Find My and more

The new iPad stylus comes with an internal gyroscope and other hardware upgrades to power advanced features.

New Magic Keyboard for iPad Pro features a bigger glass trackpad with haptic feedback

The slimmer design of Apple's new Magic Keyboard for iPad Pro also adds dedicated function keys.

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The Complete 2024 Cyber Security Expert Certification Training Bundle is on sale for $49.99.

Final Cut Pro adds live multi-camera recording on iPad and AI on Mac

Apple updates its pro video editing software with live multi-camera recording on iPad and powerful new AI color correction on Mac. 

Logic Pro updates bring powerful new tools for music-makers

New features in Logic Pro 2 for iPad and Logic Pro 11 for Mac include Session Players, Stem Splitter and ChromaGlow.

Sonos’ first wireless headphones and AirPods Max rival leaks

Images of the Sonos Ace leak online, along with the upcoming headphones’ suggested European pricing.

Today in Apple history: Apple PR guru Katie Cotton steps down

On May 7, 2014, Katie Cotton -- the fearsome, much-admired head of Apple worldwide publicity -- stepped down from her VP post after 18 years.

Tweetz o’ the day

One more thing ...

❝

This will be the most important thing I've ever done.

— Steve Jobs, 2010, on the iPad before its launch.

Today’s poll

What 'Let Loose' revelation gets you most excited?

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Results from yesterday’s poll: What are you more excited about, a folding MacBook or a folding iPhone?

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