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Apple and Google team up

Apple and Google team up

The goal? Fight location-tracker abuse.

Leander Kahney
May 02, 2023

AirTags are a marvel. Before they were introduced, I regularly misplaced my wallet and keys. No more.

But Apple’s handy trackers come with an unexpected side effect: They’re great for stalking!

Now, Apple and Google have teamed up to create industry standards for location trackers that will make safety and privacy a top priority. See our top post for details.

Also in today’s newsletter:

No one actually likes Microsoft Office but we all have to use it. For a limited time, get this must-have software for less than $40.
Apple is rolling out its first-ever Rapid Security Response to fix critical bugs. Here’s how to install it.
We review a powerful new GaN charger and find it worthy.
Today’s the day in history that Apple released its first watch. We’ve come a long way.
What is the No. 1 feature that Cult of Mac readers want to see in the upcoming iOS 17? See the surprising results of yesterday’s poll below.

— Leander Kahney, EIC.

Apple and Google join forces to fight location-tracker abuse

The two tech giants jointly propose an industry specification to end the misuse of Bluetooth location-tracking devices.

How to install the first-ever iOS and macOS Rapid Security Response

Apple just rolled out a quick patch to fix urgent security problems in iOS, macOS and iPadOS. Here's how to install it.

Bid on a check signed by Steve Jobs to own a piece of Apple history

The check, up for auction now, dates back to the days when Apple still operated out of a garage.

^{A message from}^{the Cult of Mac Deals team}

Extended: Get Microsoft Office for life for just $39.99

Snag a lifetime MS Office license for either Mac or Windows, currently available for a one-time purchase of $39.99.

iPad mini 6 gets a big $170 discount

A fantastic deal on the tiny tablet with 256GB storage and cellular connectivity drops its price down to just $629.

What to expect from iOS 17

Apple will announce iOS 17 in about a month, and the details are leaking out at a furious rate. Here's what we already know.

Chargeasap Zeus 270W is the only GaN charger you need [Review]

The Chargeasap Zeus 270W is the world's first 270W GaN charger. It can top up multiple MacBook Pros at full speed alongside your iPhone.

This Apple Watch Ultra case expands your color options

Some aren't thrilled with the Apple Watch Ultra's orange accent color. The Elkson Quattro Max case protects the watch — and changes its color.

^{A message from pCloud}

Level up your online security with new pCloud Pass password manager

Affordable and easy-to-use password manager pCloud Pass gives you instant access to encrypted passwords across all your devices.

Foldable 4-in-1 USB-C hub supports 4K HDMI video

Cable Matters unveils a foldable 4K USB-C hub for hybrid workers to use on the road or in a home office.

Today in Apple history: Apple's first watch is a freebie for upgraders

On May 2, 1995, Apple launched its first watch -- a giveaway gadget for anyone paying to upgrade to System 7.5 on the Mac.

Tweetz o’ the day

I don't understand why so many Mac users choose Google's browser.
Apple works hard to protect your privacy, while Chrome does all it can to track you. Google then sells info about you to advertisers. It's damn near spyware.
— Ed Hardy (@EdFromFreelance)
3:32 PM • May 2, 2023

Last Friday was my last day on the Apple Design Team.
I've spent the past few years working with some of the most brilliant people in the world on the wildest projects in AI. I've met many heroes and made even more lifelong friends. It's felt like home.
— Jason Yuan (@jasonyuandesign)
4:41 PM • May 1, 2023

One more thing ...

❝

I still have very deep feelings for Apple, and it gives me great joy to play a role in architecting Apple's future.

— Steve Jobs, 1996.

Today’s poll

Are you worried about AirTag stalking?

Results from yesterday’s poll: What's the #1 thing you want in iOS 17?

Best reader comments from ‘chris’ and ‘caedmonmyers’

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