Apple drops hint about WWDC24

Rare teaser says a lot about confab's focus.

Author

Leander Kahney
March 26, 2024

WWDC, Apple’s big annual developer conference, will kick off June 10 — and it’ll be “Absolutely Incredible,” according to a top executive.

“Absolutely Incredible” — get it?

“Absolutely Incredible” = AI.

It’s unusual for Apple to drop hints, preferring a veil of secrecy to generate chatter and hype.

However, Apple’s embrace of AI is on public display. Most Apple watchers know the company is busy adding AI sauce to its software.

But what form will it take? That’s the interesting question. Apple software is already chock-full of AI technology — from face recognition in Face ID to smart search in iOS.

Apple reportedly might team up with Google to use its generative Gemini AI in upcoming operating system updates. But of course, Apple already has Siri. So how will Gemini be used?

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

❝

I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they’re talking about don’t need PowerPoint.

— Steve Jobs, 2011.

Today’s poll

What are you most excited about at WWDC24?

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Results from yesterday’s poll: Is Vision Pro a bust or the platform of the future?

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