Apple is 'The Beatles of all brands'

February 25, 2022

The latest survey about brand relevance puts Apple at the top of the heap -- with an interesting boost provided by the isolation induced by the COVID-19 pandemic.

"Brands are finding success in our new normal by connecting with us as humans — by appealing to the head and the heart,” says the company behind the Prophet Brand Relevance Index.

The best brands are fueled by tech, Prophet says. They offer personalization options and "help people connect human-to-human without leaving the house.”

That basically sounds like Cupertino's mission statement. So maybe it's no surprise that Prophet calls Apple "The Beatles of all brands."

That's music to my ears.

– Lewis Wallace, managing editor

Spoiler alert: For the seventh year in a row, Apple topped consumers’ lists as the most relevant brand to their everyday lives. Seems like the Cupertino tech giant can’t lose in this particular race. You have to wonder who placed 293rd.

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Tweets o' the day

One more thing ...

"I read something Bill Gates said about six months ago. He said, 'I worked really, really hard in my 20s.' And I know what he means, because I worked really, really hard in my 20s too -- seven days a week, lots of hours every day. But you can't do it forever. You don't want to do it forever." – Steve Jobs on work/life balance

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