How does Apple do it?

July 29, 2022

Apple is an amazing company. Even when its products are in short supply, it manages to sell even more of them!

Cupertino just squeaked out yet another record-breaking quarter, despite severe supply-chain woes.

Tim Cook said the company had no idea how many new Macs it might have sold, for example, because it didn't make enough to even begin testing demand.

Compare that to other tech giants, who are struggling right now: Intel, Facebook and Alphabet all missed expectations.

With characteristic understatement, this is how Cook summed it up: “Overall, we’re very happy with the results,” he said.

-- Leander Kahney, EIC.

Apple earnings calls with analysts can offer fascinating glimpses behind the scenes at the iPhone-maker. Most of the time, though, they are dull as toast. That’s true even for the June quarter, when Apple managed to pull financial success from the jaws of supply constraints. But we endured the tedium of the call so you don’t have to.

Apple overcame considerable headwinds to set a new revenue record during its most recent financial quarter. Cupertino once again beat analysts’ expectations, despite COVID-19 lockdowns in China that slowed Mac and iPad production.

Mac shipments dropped a whopping 20% in the June quarter, according to a market-research firm. But it wasn’t just Apple struggling – shipments of all the top PC-makers declined. COVID-19 lockdowns in China this spring hurt production for all these companies, lowering the number of computers they could ship to consumers.

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iPhone shipments rose 3.3% year over year during the second quarter of 2022, according to a market-research firm. That’s in contrast to the global smartphone market, which declined 7%. Apple made up 16% of the total market, its highest second-quarter performance in more than a decade.

The wallet magnetically clings to an iPhone, and it has a useful trick: The phone shows the user the location the wallet was last detached, so it’s easier to find if it gets lost. As a fan of Apple’s Find My application, I decided to try it out.

With a new school year looming, it’s time to celebrate teachers. Apple TV+ did just that Friday when it dropped a trailer for Lucy’s School, an all-new Peanuts special that debuts on the streaming service August 12.

On July 29, 1993, Apple released the Macintosh Centris 660av. The Mac came with PlainTalk, Apple's first software that recognized speech.

Not everyone owns a huge desk with ample room for their computer setup and loads of associated gear. But with a few smart moves, anyone can make the most of a small desk in a cramped space. Today’s featured setup is a good example. It takes advantage of a standing desk, displays mounted on arms and ample wall-mounted storage to maximize limited space. And the audio gear and lighting don’t disappoint, either.

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One more thing ...

"When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through." -- Steve Jobs

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