Apple’s taglines for its events and products are often clever but tangential. They rarely reference the elephant in the room directly.
For instance, last year’s tagline for WWDC25 was "Sleek peek" — which kinda, maybe, sorta hinted at the new Liquid Glass interface that served as the focus of the event.
But this year’s WWDC tagline — “All systems glow?”
Come on!!!
Could it be more obvious that the new smarter Siri, with its glowing UI, will be front and center at this year’s Worldwide Developers Conference?
Spoilers, Apple! Spoilers!
At least the official WWDC26 playlist is a surprise. I’ve not heard of most of these artists! There’s some OK-looking new WWDC wallpaper, too, and an informative video that gives an overview of the weeklong conference. Get all the details here.
Also in today’s newsletter:
The new image of the folding iPhone making the rounds looks very sketchy to me — more like a dummy unit than a prototype. Nonetheless, more-believable details about the device’s guts leaked, too.
OMG. That international flight that got turned around over the weekend? It was because of an idiot teenager’s choice of Bluetooth device name.
Apple explicitly warns against using an AirTag as a pet tracker — but it’s just too convenient, and the new AirTag 2 is even better for this than the original.
🔥 DEAL OF THE DAY: The great Apple accessory maker Ugreen just launched its summer sale with up to 45% off select chargers, docks and other gear. The sale features several “buy more, save more” discounts, too.
This incredibly inexpensive new Bluetooth speaker looks worth checking out. And the price can’t be beat.
— Leander Kahney, EIC.
A message from the Cult of Mac Deals team
A message from the Cult of Mac Deals team
Cult of Mac’s buyback program
A message from Kalshi
The LA Mayor Market Ends June 2. The Odds Are Moving Now.
Karen Bass is at 68%. Spencer Pratt at 27%. Over $21 million is already trading on the Los Angeles Mayor race on Kalshi — and the prices are shifting every day as local news breaks. The window to get in before the consensus hardens is closing. The best prediction market trades happen before everyone agrees on the outcome. That moment is right now, before June 2. Peer-to-peer, no house, cash out anytime. Trade $10, get $10 free to start.
Trade responsibly.
Tweets of the day
Wallpaper of the day
One more thing ...
Apple stores represent a strategy that said: We're not just going to sell products. We're going to help our customers using Windows — which is sort of an inferior product — move up to a Mac, and we're gonna show them how much better it is. And that worked.
Today’s poll
On the excitement meter, how excited are you for WWDC26?
Results from last Friday’s poll:

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