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Apple’s taglines for its events and products are often clever but tangential. They rarely reference the elephant in the room directly.

For instance, last year’s tagline for WWDC25 was "Sleek peek" — which kinda, maybe, sorta hinted at the new Liquid Glass interface that served as the focus of the event.

But this year’s WWDC tagline — “All systems glow?”

Come on!!!

Could it be more obvious that the new smarter Siri, with its glowing UI, will be front and center at this year’s Worldwide Developers Conference?

Spoilers, Apple! Spoilers!

At least the official WWDC26 playlist is a surprise. I’ve not heard of most of these artists! There’s some OK-looking new WWDC wallpaper, too, and an informative video that gives an overview of the weeklong conference. Get all the details here.

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from the Cult of Mac Deals team

A message from the Cult of Mac Deals team

Cult of Mac’s buyback program

A message from Kalshi

The LA Mayor Market Ends June 2. The Odds Are Moving Now.

Karen Bass is at 68%. Spencer Pratt at 27%. Over $21 million is already trading on the Los Angeles Mayor race on Kalshi — and the prices are shifting every day as local news breaks. The window to get in before the consensus hardens is closing. The best prediction market trades happen before everyone agrees on the outcome. That moment is right now, before June 2. Peer-to-peer, no house, cash out anytime. Trade $10, get $10 free to start.

Trade responsibly.

Tweets of the day

Wallpaper of the day

One more thing ...

Apple stores represent a strategy that said: We're not just going to sell products. We're going to help our customers using Windows — which is sort of an inferior product — move up to a Mac, and we're gonna show them how much better it is. And that worked.

— Steve Jobs, 2006.

Today’s poll

Results from last Friday’s poll:

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