Apple’s stock is dipping today after the company said the holiday quarter will likely be weak.

Reporting Q3 results yesterday, Apple said overall sales have declined for four quarters in a row. All its hardware, aside from iPhone, took a hit, especially Mac and iPad. And the upcoming Christmas period ain’t gonna be much better.

However, it’s not all doom and gloom!

There are five good reasons Apple’s business isn’t as f***ed as some stock traders would have you believe.

Also, side note: I can’t remember a time when Apple’s stock didn’t fall after a quarterly earnings report, good or bad. I haven’t done a proper analysis, but it seems to dip every single time. If I knew how to short Apple’s stock, I’d do it before every quarterly earnings report. What do you guys think? Take the poll below.

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from Cult of Mac deals team

A message from Cult of Mac deals team

Tweetz o’ the day

One more thing ...

I don’t think I run roughshod over people, but if something sucks, I tell people to their face. It’s my job to be honest. I know what I’m talking about, and I usually turn out to be right. That’s the culture I tried to create. We are brutally honest with each other, and anyone can tell me they think I am full of shit and I can tell them the same. And we’ve had some rip-roaring arguments, where we are yelling at each other, and it’s some of the best times I’ve ever had. I feel totally comfortable saying “Ron, that store looks like shit” in front of everyone else. Or I might say “God, we really fucked up the engineering on this” in front of the person that’s responsible. That’s the ante for being in the room: You’ve got to be able to be super honest. Maybe there’s a better way, a gentlemen’s club where we all wear ties and speak in this Brahmin language and velvet code-words, but I don’t know that way, because I am middle class from California.

— Steve Jobs, 2011.

Today’s poll

Results from yesterday’s poll: Do you find Apple silicon advances exciting or depressing?

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