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California Streaming recap: Everything you need to know

Cult of Mac Today
As you probably know, Apple announced a lot of new stuff today. We have the rundown on all the major products and announcements.
Did you see the presentation? I thought it was pretty fantastic. What a great showcase for California it was. I actually live here, and it’s always surprising how much better it looks on video.
I really enjoyed the product videos, which were as jaw-dropping as ever. Apple just can’t be matched in this arena. The videos are always amazing, with superb cinematography, transitions and effects. I mean, just check out the opening shot of a zipper in this iPad mini promo. The humor is great, too. A couple of them made me LOL.
Out of everything, I personally was most impressed by Cinematic mode, a new AI-powered focus effect for video on iPhone 13. Don’t get me wrong, the new hardware looks amazeballs, but the AI smarts built into the camera heralds a brand new era in AI, and I’m all for it.
– Leander Kahney, EIC.

7 things to love (or hate) from the Apple September event
iPhone 13 Pro and Pro Max bring 120Hz displays, big camera upgrades
Faster iPhone 13 and iPhone 13 mini shrink the notch, add battery life
iPhone 13’s Cinematic mode marks new era in computational photography
The real Apple Watch Series 7 looks way nicer than those fugly mockups
New budget iPad 9 gets better video chat, doubles storage
iPad mini gets its biggest, most amazing upgrade yet
Adding up Apple’s ‘California Streaming’ event by the numbers
iOS 15, iPadOS 15 and watchOS 8 take giant step toward release
Tweet o' the day
Ian Zelbo
I probably will go off twitter for a little while.
I’m already getting hundreds of hate dms and comments and I just don’t want to hear it anymore.
We leaked the iPad Mini
We leaked the iPhone 13
Take what you can get
One more thing ...
“You’re asking, where does aesthetic judgment come from? With many things – high-performance automobiles, for example – the aesthetic comes right from the function, and I suppose electronics is no different. But I’ve also found that the best companies pay attention to aesthetics. They take the extra time to lay out grids and proportion things appropriately, and it seems to pay off for them. I mean, beyond the functional benefits, the aesthetic communicates something about how they think of themselves, their sense of discipline in engineering, how they run their company, stuff like that.” – Steve Jobs
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