As you probably know, Apple announced a lot of new stuff today. We have the rundown on all the major products and announcements.
Did you see the presentation? I thought it was pretty fantastic. What a great showcase for California it was. I actually live here, and it’s always surprising how much better it looks on video.
I really enjoyed the product videos, which were as jaw-dropping as ever. Apple just can’t be matched in this arena. The videos are always amazing, with superb cinematography, transitions and effects. I mean, just check out the opening shot of a zipper in this iPad mini promo
. The humor is great, too. A couple of them made me LOL.
Out of everything, I personally was most impressed by Cinematic mode, a new AI-powered focus effect for video on iPhone 13. Don’t get me wrong, the new hardware looks amazeballs, but the AI smarts built into the camera heralds a brand new era in AI, and I’m all for it.
– Leander Kahney, EIC.