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🟥 Apple champions 15 years of Product Red 🟥

Cult of Mac Today
Today is World AIDS Day, and to mark the occasion, Apple is highlighting its contribution to fighting the disease in collaboration with Product Red, a charitable effort co-founded by U2’s Bono.
Apple is Product Red’s biggest benefactor, and yet the company – or rather Steve Jobs – was initially reluctant to get involved.
Back in 2006, Bono pitched Product Red to Jobs, who bridled at the branding.
Jobs thought adding a Product Red logo to Apple products would diminish the Apple brand and make it appear like an afterthought.
Jobs and Bono started arguing, until it got “to the F-you stage,” according to biographer Walter Isaacson. The two agreed to sleep on it.
In the end, they compromised and Apple released its first Product Red product: an iPod nano. The device was named the iPod nano (Product)Red Special Edition. Jobs let Bono call the product whatever he wanted in his own ads, but Apple would not use anything with (Apple)Red written on it in Apple stores.
“Steve can be sparky,” Bono later recalled.
Since then, Apple has donated nearly $270 million to Product Red and released dozens of Product Red products and accessories.
“We started in 2006 with one (RED) product, a nano, and now we’ve got well over half a dozen,” recalled Apple’s former head designer Jony Ive in 2014. “It’s been really, really special for us.”
– Leander Kahney, EIC.

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Tweet o' the day
Spaceboi Scaphandre🔞7 Days until Halo Infinite!
@macworld This reminds me, I really wish they’d do (Product) RED Macs. Like seriously it’s the one product line of theirs besides AirPods that don’t have a RED version, despite them making a one of a kind RED 2013 Mac Pro https://t.co/lTwkIdFKhC
One more thing ...
“Steve Jobs said when we first approached him about (RED), ‘There is nothing better than the chance to save lives.’ I’m proud to know him; he’s a poetic fellow, an artist and a businessman. Just because he’s been extremely busy, that doesn’t mean that he and his wife, Laurene, have not been thinking about these things. You don’t have to be a friend of his to know what a private person he is or that he doesn’t do things by halves.” — Bono on Steve Jobs and Product Red
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