👍 for first Vision Pro ad

It's a great video, and reminiscent of another Apple marketing spot.

Author

Leander Kahney
January 09, 2024

The first TV ad for the Vision Pro — the $3,499 mixed-reality headset coming early next month — is already one of Apple’s great ads.

The fun spot shows a bunch of memorable moments from pop culture where various movie stars and characters strap on masks, glasses, goggles and headsets — before, of course, someone straps on a Vision Pro.

If you get a sense of déjà vu when watching it, it’s because it closely resembles another famous Apple ad. See if you can guess which one before clicking the link.

Also in today’s newsletter:

  • Today’s another big day in Apple history: It’s the day Steve Jobs unveiled the iPhone.

  • With active noise cancellation, AirPods Pro are great for flights. But you need some way to connect them to the in-flight entertainment system, like this on-sale Bluetooth adapter.

  • Not a week goes by without some member of my family asking me for the Netflix password. If you’re in the same boat, here’s how to end the aggravation once and for all.

  • Need a Find My tag for your wallet? This company is selling off a bunch of slightly imperfect wallet trackers.

  • We received a lot of responses to yesterday’s poll question: Do you plan to buy a Vision Pro? Unsurprisingly, most readers are hesitant — at least initially — due to the high price.

— Leander Kahney, EIC.

First Vision Pro ad harks back to classic iPhone advert

Apple's fun new "Get Ready" ad for Vision Pro is a short video clearly intended to ratchet up hype for the upcoming mixed-reality headset.

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Share passwords with your family on iPhone

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Price cut: Master ChatGPT with this $25 course

Ready to learn how to use ChatGPT? Get The Complete ChatGPT Artificial Intelligence OpenAI Training Bundle for only $24.97 (regularly $52).

Today in Apple history: Steve Jobs unveils the iPhone

On January 9, 2007, Apple CEO Steve Jobs gave the world its first look at a radical new device during the first iPhone demo at Macworld.

Tweetz o’ the day

One more thing ...

❝

Every once in a while, a revolutionary product comes along that changes everything.

— Steve Jobs, introducing the iPhone in 2007.

Today’s poll

Were you excited by Steve Jobs' iPhone keynote?

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Results from yesterday’s poll: Do you plan to buy a Vision Pro?

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